Last month well-known Paint brand Dulux announced their colour of the year for 2021: Brave Ground. The warm, earthy tone was reportedly chosen by their colour experts due to its bolstering nature and its ability to connect back to nature and the simple things. It creates a feeling of stability, growth and potential; providing a firm foundation for change and creativity.
Dulux decided on the shade after months of collaboration work with paint specialists, as well as trend forecasters, design specialists, editors and architects from across the globe.
After a turbulent 2020 (to say the least!) it emerged from their trend forecasts that many of us are reassessing what really matters in our lives. We’re taking stock and finding a new and positive way forward by having faith in ourselves, working together, building on the past and planning for the future. Creative director of Dulux UK Marianne Shillingford explained that “As a result of the global pandemic many people’s priorities are shifting significantly, to focus much more on their well-being,”
We spoke to our design team to hear their thoughts on Brave Ground and if they expect to see it in commercial interiors in the coming months…
Kevin, Head of Design: “If I’m being completely honest, Brave Ground was the last thing I was expecting to be as ‘colour of the year’ and not something I immediately appreciated. For me, the colour of the year to be something bold; the main event – not the supporting act! That said, recently we have been seeing a shift in commercial interiors, especially workplaces towards a more domestic feel (or ‘resi-mercial’ – a phrase I’ve wholeheartedly adopted from my time working in Canada). The focus now seems to be on wellness, agile working and biophilic design with many schemes now aiming to bring the outside in with planting, exposed natural finishes including brick, concrete and steel and muted tones. I suppose Brave Ground does fit in well with this landscape, I won’t be surprised to see this incorporated in some of our new & current projects going forward!”
Fiona, Interior Designer: “I never thought I’d be a fan of such a neutral shade, however after recently painting my bedroom in a very similar colour I’ve been converted! I just love the natural and simplistic feel it brings to a space – the perfect base to build upon to compliment many accessories.”
Photo credit – Dulux