Performance Marketing Specialist

We are looking for a confident and target driven personality, who is keen to achieve, who can show initiative and respond to KPIs.

Working within a tight-knit and fast-paced working environment, you will be required to generate new opportunities for the business through performance marketing channels. Responsibilities would include; paid media, SEO, CRO.

Our firm is able to offer a wonderful chance to be part of something creative and special. You will pick up great experience, given the opportunity to progress and develop your career and skill sets, and have a great time working within a fun and sociable practice whilst doing it!

Our Story so far:

Chameleon Business Interiors is experiencing substantial growth, operating throughout the United Kingdom and in North America. We provide commercial office design, office fit out and furniture to a wide range of clients, focusing on collaboration, agile working and team culture specific to each client’s needs.

The Role:

Performance Marketing at Chameleon Business Interiors typically focuses on 3 key marketing channels:

Paid Media: Broken up into Paid Search & Paid Social. You’ll increase the quality and quantity of lead generation using Paid Media.

Paid Search allows brands the chance to advertise within the listings of a search engine by paying either each time an ad is clicked (PPC). You will be responsible for the day to day operations and running of the paid search accounts across primarily Google ads and Bing ads.

Main duties & responsibilities include:

  • Full management and responsibility of paid search and display campaigns across Google, Bing and other channels as appropriate
  • Set up and manage paid media campaigns
  • Manage campaigns in line with best practice (targeting, tracking using Google Tag Manager, A/B testing, landing pages etc.) and ensure all are optimised to achieve KPI’s
  • Keyword research and bid optimisation management
  • Proactively monitoring latest industry trends
  • Pro-active campaign management to achieve target growth and Cost per Conversion targets
  • Daily/weekly data analysis, reporting and making recommendations to improve campaigns

Paid Social is a method of displaying advertisements or sponsored marketing messages on popular B2B social media platforms such as LinkedIn.

Main duties & responsibilities include:

  • To build new campaigns across multiple Paid Social ad-platforms, including Facebook & Instagram as priority platforms
  • Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month
  • Specifics of account management and optimisation include audience reviews to ensure relevance and minimal overlap, creative reviews to ensure high quality creative & suitability to targeted audiences
  • Creating full funnel strategies across awareness/consideration/conversion campaigns
  • Working with our Marketing Manager on banner and ad creation
  • Constant optimisation of campaigns to agreed revenue and ROI targets
  • Managing daily paid campaign spend to ensure optimum campaign performance
  • Conducting competitor research and analysis
  • Maintaining Ingenuity best practice in all accounts within your remit
  • Contributing to reporting on a daily, weekly and monthly basis

SEO (Search Engine Optimisation): You’ll increase the quality and quantity of traffic to our websites using organic (non-paid) search engine results. 

Main duties & responsibilities include:

  • Manage day-to-day on-page optimisation (h1s, URLs, meta data, internal links and body content) websites
  • Work closely with marketing Manager to drive performance
  • Recommend and scope technical optimisation fixes and/or changes to enhance site crawlability and drive performance
  • Provide support for technical projects including site migrations, audits and technical fixes
  • Conduct ongoing and adhoc analysis to produce reports on Organic Search KPIs and evaluate the success of activities
  • Learn about the search industry and keep abreast of the ongoing changes and updates to major search engines and other industry news which may impact organic search performance
  • Use tools such as SEMrush, Ahrefs and Keyword Planner to conduct keyword, landing page and competitor research
  • Operate with a goal of increasing the Brand’s organic traffic and revenue against targets

CRO (Conversion Rate Optimisation) & Web Development: You’ll increase enquiries and email submissions using CRO.

Main duties & responsibilities include:

  • Manage key conversion points in the marketing funnel
  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
  • A/B test and continually measure the performance of CTAs
  • Collaborate with Marketing Manager in order to optimize each conversion path
  • Increase conversion rates and drive marketing-qualified leads for our sales team

Additional Skills & Requirements

  • Ability to make changes to website based on analysis of customer journey and website data.
  • Commercially astute, ambitious and highly intelligent individual who is hungry for success and genuine responsibility
  • An excellent communicator with the ability to build solid relationships both internally and externally
  • Strong passion for Performance Marketing and achieving results, as well as good organisational skills
  • Knowledge of both current and emerging global platforms and market rends
  • A proactive self-starter with a problem-solving attitude and the ability to meet deadlines 
  • Proven industry experience and results in performance marketing

Salary: DOE

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